Our Story

A coffee table conversation started our Alma Mater, Nexus Innovative Solutions, which focussed on providing reward/recognition management solutions for Corporates. This enabled us to build a strong network of vendors servicing a wide range of branded products across electronics, mobility and home appliances.

As a part of this journey, we started covering quite a number of remote corners across India. And this was the start of our rural connect. As this engagement grew organically, we could see the vibrancy and the rise of aspirations in rural India. The increased internet penetration reduced friction in transactions. The massive growth in infrastructure has improved access to rural India. We could see an opportunity emerge in being an enabler for rural access for both consumers and producers. We could help bring rural markets closer to manufacturers and service providers as well as provide rural consumers with a wide variety of choice. That, in short, is the genesis of Grameenext.